If you’re alert, you may notice that the only thing that changed is actually the URL-embed. This video of mine is hosted on Vimeo and has the dnt (do not track) variable set to'true'. Here’s a video of how this is done on the YouTube website. Note: this will send a message of your intent, but it won’t stop people from being tracked. This changes the embed code and that’s the code you should be using, at least in theory. What many still have not discovered is that if you scroll down, there is an option to “Enable privacy-enhanced mode”. It’s easy enough to copy this code and be done with it. When I click “Share” and then “Embed”, YouTube provides me with en embed code. Let’s say I want to share this video with Shoshana Zuboff talking about surveillance capitalism on Channel 4. But there is also a YouTube setting that seemingly allows you to avoid this cookie. This poses all kinds of problems when it comes to GDPR and the ePrivacy Directive – because generally people have not consented to this tracker when they visit a website that is not YouTube itself. The problem is that YouTube sets a tracking cookie (for marketing purposes) by default. Many companies, media outlets and bloggers enjoy sharing YouTube videos on their sites.
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